Unconscious Decisions

Unconscious Decision Making 

by Stephen Mills on January 5, 2010 

 

I grew up thinking my unconscious mind regulated my breathing and heart rate and other autonomic functions.  I assumed that my thinking was done only at the conscious level.  I was clearly wrong.

 

One of the most amazing and at the same time unsettling ideas emerging from research in the neurological and psychological sciences in recent decades, is the power and the pervasive nature of automatic unconscious (or nonconscious) thinking.  It’s amazing because we have an incredible thinking and problem solving machine operating beneath the conscious level of our awareness.  It’s unsettling because it is becoming apparent that some, and probably many, of our decisions are made by unconscious processing before we become consciously aware of them.  That is a topic for another time.

 

Some Complex Decisions Are Better Made Unconsciously

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